Location, Location, Frustration: Why Your Brilliant Business is Failing (And It’s Not Your Prayers)
We’ve all heard the mantra: “Location, Location, Location.” In Nigeria, we often nod in agreement, then proceed to choose a business location based on cheap rent, a “gut feeling,” or because a family member owns the property. We sprinkle it with prayers and hope for the best. But here’s the hard truth: While prayer is […]